Tuesday, May 2, 2017

Nestlé India’s Unveils Amritsari Achari, Mumbaiya Chatak, Super Chennai and Bengali Jhaal New Range of Noodles In India

Nestlé India announced the launch of its MAGGI Masalas of India Noodles range. The new range of MAGGI noodles consists of four new flavors - Amritsari Achari, Mumbaiya Chatak, Super Chennai and Bengali Jhaal. All four variants have been crafted using signature herbs and spices used in various regional cuisines of India to create mouthwatering Indian flavors with a delicious MAGGI twist. A unique MAGGI Masalas of India Noodle box has been launched, that contains 3 units each, of all the 4 flavors and is available exclusively at PayTM Mall at a price of Rs 240.

Pepped with the quintessential spices of the homemade achaar, the Amritsari Achari Masala Noodles flavor has been inspired by Amritsari cuisine and is a delight for the people seeking a tangy- pickled-twist to their MAGGI noodles.

The Mumbaiya Chatak Masala is on ode to Mumbai’s chatakdaar sensibilities. Star anise, Clove, Cinnamon and Kasuri methi come together to form a delightful flavor and is an embodiment of everything Mumbaiya.

South India’s story is steeped around spices, leading to the region’s modern day pallet preferences. The Super Chennai Masala Noodles combines the flavors and aroma curry leaves, red chilies, tamarind and traditional sambar masala, spices which are native to South India.

The fourth flavor in the line-up has been influenced by West Bengal. Renowned for its tradition, culture and food, West Bengal has its own set of signature spices which gives food from the region a distinct taste. The panch-foran is a signature blend of five spices which come together to flavor the Bengali Jhaal Masala Noodles.
                                                                                    
Talking about the launch,  Maarten Geraets, General Manager, Foods said, “At Nestlé India, our brand philosophy is to offer our discerning consumers with unique brand experiences. With the launch of the MAGGI Masalas of India Noodles, we will be offering MAGGI lovers even more ways to enjoy their favorite noodles. We are happy to introduce this new range and are confident that it will be appreciated by our loyal customers, who expect nothing but the best from Nestlé India.”

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