Monday, April 24, 2017
T20 Team Chonkpur Cheetahs Welcome a Woman Player in the Team
Amazon India’s latest T20 campaign Chonkpur Cheetahs, launches the fourth film. The campaign India ke Sapno ki Apni Dukaan which portrays a series of film is a journey of an aspiring team to reach their goal of playing in T20. The campaign converses various ways in which Amazon enables the team to get one step closer to their dream of playing in T20. The dreams of the Chonkpur Cheetahs is a metaphor for the dreams of millions of Indians and how Amazon can enable them in small way to achieve those by providing access.
The upcoming fourth film introduces a wicketkeeper who to the audience, a key player who has been missing in the team so far. The coach and the team together stumble upon their potential wicketkeeper under unusual circumstances, who runs a business with her brother. The coach along with the team offers her to be the wicketkeeper after they observe her quick reflexes and sturdy hands while working at the shop. She happily agrees and becomes a part of the team.
Commenting on the recent film, Ravi Arun Desai, Director, Mass and Brand Marketing, Amazon India said “We are happy to witness how Chonkpur Cheetahs has taken the nation by storm with the dream team, becoming a household name. We believe that dreams and chase to them is not limited by gender or by anything. As Amazon, we want to show our support to millions of Indians who have dreams and the passion to pursue their dreams by being their partner in this pursuit. In this particular film leaving conventional wisdom, the team shows that they value talent above all and get a women wicketkeeper for their team. With over 10 crore products, Amazon is truly “India ke Sapno ki Apni Dukaan” – a place where you will find anything that you need to fulfil your aspirations just a click away, so go ahead and be a Chonkpur Cheetah!”