Thursday, March 30, 2017
ALTBalaji, MobiKwik Announce Payment Wallet Platform Integration
ALTBalaji, the digital platform of Balalji Telefilms Limited announces partnership withmobile wallet major MobiKwik. The global OTT entertainment platform ALTBalaji, will offer 250 hours of original content and subscribers can now avail 25% cashback while paying for the service using MobiKwik wallet. The partnership will provide an easy payment facility to MobiKwik’s 55 million registered users to enjoy ALTBalaji.
Speaking on the announcement, Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment Limited said, “With a vision to create a better consumer experience, the partnership with MobiKwik will facilitate frictionless connection between our subscribers and ALTBalaji. This convenient payment option will allow our consumers to subscribe to our original and exclusive content with ease. We are glad that MobiKwik which is a pioneer in the wallets business will open a new consumer base to our service.”
Bikram Bir Singh, Business Head at MobiKwik said, “We are glad to partner with ALTBalaji and extend our digital payment services to their subscribers. This association is in line with our endeavor to make MobiKwik payments ubiquitous.”
MobiKwik also powers payments for the IRCTC service and can target the users based on the long-distance rail tickets that they have purchased, allowing ALTBalaji to offer the service to these customers who are otherwise starved of entertainment or must consume the same content available elsewhere. ALTBalaji, the subscription based digital entertainment platform will be commercially available from mid-April. Created to provide an alternative to mainstream Indian entertainment and TV content, ALTBalaji will bring fresh and interesting stories to audiences in varied genres. The platform will offer original content of 250 hours in the first year of its launch.