Monday, January 23, 2017

RS Components Sets Up New Electronic Center in Bangalore; To Focus on IoT, Medical Electronics & Aeronautics, Automotive




RS Components, the world’s largest distributor of electronics and maintenance products today announced the opening of their innovation hub, a  new  ‘Electronic Centre’ in Bangalore. The high service level supplier of electronic components and tools plans to invest close to $ 15 million over the next two to five years at the Bangalore centre.

The new 2000 Sq feet office in the heart of Bangalore has been set up to support electronic design engineers and manufacturers in the region. The compay also plans to set up a warehouse which will enable RS Components to undertake “next day delivery” to its customers.

The Bangalore Centre will have technical marketing and support teams, specialized sales force that will focus on specific industry verticals like IoT, Medical Electronics, Aeronautics, Automotive and RnD sector.

Speaking at the launch of the Electronic Centre, Keith Rice, Head of Emerging Markets, RS Components Worldwide said, “Our Electronic Centre at Bangalore is a great opportunity to bespeak RS’ strong value proposition in the light of our technical expertise and tailor made solutions that create a huge difference in the day-to-day life of a design engineer.”

Talking about the potential of the Indian market and RS India’s growth Keith Rice added, “RS envisages India as one of the most promising and high potential markets. The pace at which the RS India story is accelerating will soon turn out to be a significant advantage for them on a global landscape.”

Shiv Bhambri, CEO RS Components India, further added, “The Bangalore Electronic Centre is a reflection of the strong Indian ESDM market, as well as the continued growth of the Indian operations of RS Components, which has been a part of the electronics design and manufacturing story in India for the past 20 years.”

Explaining the reason for setting up such a large operation in the city Bhambri said, “Bangalore has emerged as a major global EDSM hub and recognised as the RnD capital of India. Most of the Global Industries and PSUs in strategic electronics have their manufacturing facilities and R&D centres in Karnataka. Therefore it was important for RS Components in India to further expand it’s Electronics focused set-up in Bangalore.”

On the role of the Bangalore office in supporting the local ESDM community, Bhambri said, “The Electronic Centre at Bangalore will be key to RS Components goal of providing technical training and assistance to Design engineers and students. The engagements with design engineers will influence and drive our electronics business which is targeted for high double digit growth in near future”

RS will offer value added services to the design community in and around Bangalore including: Organizing workshops on new technologies and solutions; Running training programs for EDE and Academia Holding engineer meet ups; New product launches in collaboration with suppliers, among others

The team at the Bangalore office will also be actively involved in building up the design engineering community through DesignSpark.com. DesignSpark provides its community of over five lakh engineers with free access to design tools like DesignSparkPCB, DesignSparkMechanical and DesignSparkElectrical.

RS In India
Elaborating on RS Components unique value proposition to Indian manufacturers Bhambri says, “The key to our strategy is that we are a high-service level distributor. No order is too small, as we believe in supporting every aspect of the business from concept to preproduction. He further says, “We offer our customers a choice over 500,000 products from 2500 leading brands along with technical datasheets to help them make an informed buying decision.”

With e-commerce at the heart of its business strategy, RS India has one of the most advanced transactional website offering benefits like parametric search and around 5000 new product introductions every month.

“We offer the broadest range of semis, passives, electro mechanical components, test and measurement equipment and quintessential tools to support every design engineers’ job. We are committed to provide value add solutions to electronic design engineers at every stage of design life cycle from concept to pre-production,” concludes Bhambri.

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