SILICON VILLAGE

Saturday, November 26, 2016

Amul Products Available in US Via Amazon’s Global Selling Program

Amazon has announced Amul’s foray into online selling in the US through its Global Selling Program. In line with Amazon’s vision to transform the way India buys and sells, this exclusive association will enable consumers in the US to enjoy Amul’s high-quality products. At launch, Amul is offering Amul Ghee to global customers through Amazon.com. Amul’s Ghee and Gulab Jamun are amongst the best-selling products in the US market with Amul’s Ghee currently being ranked as one of the top SKUs on Amazon in the ‘Butter and Margarine’ category. Going forward, Amul plans to add additional products from its wide product portfolio on Amazon.com 
Amazon’s Global Selling Program was launched in India in May last year. It facilitates easy, simple and convenient access for all Indian sellers - including entrepreneurs, SMEs, manufacturers as well as large brands – to sell their ‘Make in India’ products to consumers across the globe. The program has witnessed a 70% increase in seller base as compared to last year with a total of over 18,000 Indian sellers on the platform selling globally across Amazon’s 9 global marketplaces. The program offers a comprehensive end-to-end solution that includes assisting sellers with imaging, logistics, tax advisory and remittance. With over millions of Indian products listed on Amazon’s global marketplaces, Global Sales has expanded selection of popular Indian products into several categories. Currently over 25 million products are listed by Indian sellers.

Amul is one of India’s largest, most loved and trusted food brand which enjoys worldwide recognition and global demand. Through Amazon’s Global Selling Program, ‘The Taste of India’ will transcend geographical boundaries and take its high-quality food products overseas to delight international customers.

“Amul has been exporting its products to the USA since last 20 years and has been selling through the traditional retail channel there. We are pleased to partner with Amazon as we mark our entry in the online space in the US and scale our business internationally through Amazon’s Global Selling Program. With this association we are looking to expand our reach to a wider audience in the US and open new doors for our business with online selling. We are positive that our mainstream online US consumers can be seamlessly satiated through our partnership with Amazon.” said R S Sodhi, Managing Director, GCMMF (Amul).  

“We are thrilled to have Amul, India’s most loved food brand, onboard and are excited to help fuel the brand’s growth in the US market by offering unprecedented reach to consumers. Through this program, we will offer Amul an end-to-end solution and help the brand cater to the growing appetite for quality Indian food products amongst global consumers” said Mr. Gopal Pillai, Director and GM, Seller Services, Amazon India. 

Jointly owned by over 3.6 million milk producers in Gujarat with a turnover of over 23,000 crore, Amul will venture into the online space in the US by leveraging Amazon’s expertise of more than 20 years. The brand will launch through Amazon’s gold-standard Fulfillment by Amazon (FBA) offering and gradually expand its online business in the US. Fulfilment by Amazon will allow Amul tostore its products in Amazon’s warehouses and have Amazon pack &deliver the orders to customers apart from providing customer service and managing returns. As an extension to its existing offline business in the US, Amul is all set to cater to a growing online consumer base through this association.

“We are delighted that the Amazon Global Selling program will provide -iconic Indian brands as well as emerging companies- the opportunity to leverage this platform for a larger market access. We have been witnessing an increasing demand for ‘Made in India’ products amongst global consumers across ethnicities. Since its inception last year, our Global Selling Program has grown multifold and now enables over 18,000 merchants to sell their products to millions of consumers across 9 international markets. We are happy to partner the ‘Make in India’ initiatives to create an ecosystem of globally scaling Indian companies,” adds Gopal.

Ola’s World’s First Connected Car Platform for Ride-Sharing in India

In a global first, Ola, India’s most popular mobile app for transportation has launched ‘Ola Play’, a connected car platform for ride sharing that will transform the in-car experience for users on the go like never before. Ola Play is powered by proprietary in-car and cloud technologies from Ola, by bringing advance car controls, choice of personalized content and a fully connected interactive experience for the user. The platform hardware is a first of its kind solution built by Ola in partnership with Qualcomm. With this, Ola raises the bar globally, on a connected in-car experience.

Beyond offering a highly personal, experience for users during their rides, Ola Play also allows various partners like Apple Music, Sony LIV, Audio Compass and Fynd to build a high quality interactive experience for users. Mahindra and Mahindra, as part of its strategic partnership with Ola, is deeply integrating this technology in its vehicles, enabling both companies to build holistic solutions for the ridesharing world.
               
Speaking at the launch, Bhavish Aggarwal, Co-Founder and CEO at Ola said “The entire Ola team is proud to launch Ola Play, the world’s first connected car platform for ridesharing. I believe this will completely transform the consumer’s ride experience, giving the user the power to control the interactions within the car, and usher in a new era in the ridesharing industry. With over 60 million minutes spent in Ola rides every day, the impact on consumer comfort, convenience and productivity can be transformative. This will further propel ride-sharing as the first choice of mobility for many more millions.”

He added, “As a young Indian company, we’re proud to be at the forefront of the Startup India movement. Ola Play is a world first, built in India by an Indian team, which showcases that we can do better than the best in the world, and be global leaders in technology and innovation.”

Simplilearn & Microsoft to Train Over 1 Lakh Professionals on Microsoft Cloud by 2020

Simplilearn, the global professional training company announced a collaboration with Microsoft to build a talent pool of over one lakh next generation cloud professionals by 2020. Simplilearn has been appointed as Microsoft’s silver learning partner for its suite of Microsoft Azure certification courses and will train IT professionals on Azure as cloud based applications are becoming more prevalent in today’s digital workplace.
As per forecast by Goldman Sachs, the cloud platform and infrastructure market roughly generates $21 billion in revenues and is expected to grow by 20 percent year after year to $43 billion by 2018. This rapid growth is paving tremendous demand globally for IT professionals with specialized cloud skills. The certification courses on Developing Microsoft Azure Solutions, Implementing Microsoft Azure Infrastructure and Architecting Microsoft Azure Solutions are intended to equip learners with relevant skills through Simplilearn’s flexible online instructor-led training, e-learning and industry projects.
“In today’s digitally driven economy, there is a need for talent to own relevant and most updated skill-sets to be relevant in the work space. By partnering with Simplilearn, we are assured of talent in India that is skilled and up to date on cloud capabilities. Through this partnership, going forward, we will also implement similar upskilling programs for other Microsoft technology products in India”, said Manohar Hotchandani, Director – Business Development, Microsoft India.
Speaking on the partnership with Microsoft, Krishna Kumar, Founder and CEO, Simplilearn said, “We want to be instrumental in empowering professionals adapt to the changing digital technologies.  We are excited about providing our learners with the best of training through comprehensive learning paths recommended by Microsoft.  Together, we are confident about setting an ambitious mission of creating a large talent pool of 1 lakh Microsoft cloud professionals by 2020.”

With renowned cloud expert Bernard Golden as the course advisor and experienced Microsoft certified trainers onboard, course participants will gain in-depth understanding of Azure’s features for effective practical applications. On getting certified, professionals can explore possible career opportunities in the growing cloud domain as .NET Developers, Solution Architects, Enterprise Architects, DevOps Engineers, QA Engineers, Security Administrators, Network Engineers,  Server Engineers and Virtualization Engineers.

Win US$5M for Bold Ideas to Re-Model Global Governance for 21th Century

A US$5 million prize competition is seeking to identify new models of global co-operation capable of handling the most serious threats to humanity including climate change, weapons of mass destruction and extreme poverty. 

The Global Challenges Prize 2017: A New Shape was launched today by the Stockholm-based Global Challenges Foundation, set up with the aim of deepening and understanding of global risks and achieving more effective responses to them.The prize competition is based on the premise that the current system of global governance that has evolved since World War II is no longer equipped to deal with 21st century risks. These risks transcend national borders and can affect populations anywhere in the world, including India the second most populated country in the world.

India is amongst one of the many countries where impacts of global catastrophic risks will have far reaching impacts, the Chennai floods or the Cauvery water dispute owing to depletion of natural resources being the recent examples. The competition pledges to bring together the brightest minds and visionary thinkers in India, across academia, policy-making, civil society, business, technology or law, in order to contribute to the re-shaping of global governance and to safeguard our future generations.

Globally, this outreach effort even includes collaborating closely with experts and practitioners currently working within existing global governance institutions such as the United Nations.

The New Shape Prize will challenge entrants to design frameworks for international decision-making equipped to address today’s global challenges with a focus on climate change, major environmental damage, violent conflict (including nuclear and other weapons of mass destruction) and extreme poverty. ​Entrants are also asked to consider the implications of a rising world population, forecast by the United Nations to reach 11bn by 2100. The prize is open to anyone – individuals, groups and organisations – anywhere in the world.

“Today’s risks are so dangerous and so global in their nature they’ve outrun the international system’s ability to deal with them, we’re trying to solve today’s problems with yesterday’s tools.  We believe a new shape of collaboration is needed to address the most critical challenges in our globalised world.” said Global Challenges Foundation founder Laszlo Szombatfalvy, an investor, author and philanthropist who built his career in Sweden through the successful analysis of financial risk.
“We believe that the human ingenuity that has allowed us to eradicate diseases, bring down poverty levels and stabilize the hole in the ozone layer, can, if properly channeled, play a role in averting the greatest risks to our survival,” said Mr Szombatfalvy. “If we can tap this creativity and apply it to designing a better decision-making system for the world community, then we will have a chance of preserving our world for future generations.”

The Global Challenges Foundation emphasized the prize competition was not seeking solutions to the individual risks in question, but for the global decision-making structures that would allow the world community to tackle them more effectively. 

The competition is open until May 24, 2017. Entries will be evaluated by a panel of academic experts. The best proposals will then be judged by a high level international jury comprised of respected figures of global stature. Final awards will be made in November 2017.

The Global Challenges Foundation said it was committed to promoting the winning ideas following their announcement in order to generate debate around how they could be implemented and to support promising entrants to develop their ideas where appropriate. Through its New Shape Prize, the Global Challenges Foundation hopes to stimulate urgent global debate at the highest levels about how the world community manages global risks and to contribute to the re-shaping of global governance in order to safeguard future generations.

Rise in Industry CSR Spending Says CEO of NASSCOM Foundation


NASSCOM Foundation at its flagship event, The CSR Leadership Conference (CLC), announced that the Industry had widely accepted the 2% CSR rule with a trend of more and more companies coming out openly to declare 100%+ utilization of their CSR money for 2015 -16.

The CLC deep-dived into the changing landscape of CSR spends and the way companies are currently investing their CSR money, the slow but steady shift from Prime Minister’s relief fund to more impactful and sustainable CSR, the innovative CSR solutions to tough social problems and much more.

NASSCOM Foundation gave a sneak peak of a soon to be released report highlighting key findings like: 
·       Increasing number of companies investing on non-headquarter geographies: Geographically, while maintaining focus on states that host headquarters: Karnataka, Tamil Nadu, Maharashtra, Telengana and NCR, companies are now also going to non-headquarter locations for CSR, indicating growing equity in the distribution of projects between urban and rural areas.
·       ‘Technology for Good’, A Reality: Increased importance on technology integration in various stages of CSR lifecycle, including, innovative solutions for projects, monitoring and reporting and volunteer matching.
·       Clear cut path to monitoring astuteness for CSR projects: Companies have become increasingly aware of outcome assessment and close monitoring implementing agencies as evidenced by the growing frequency of report submissions from partner organizations, and greater on-ground frequency of CSR team.
·       Persisting Roadblocks: A large percentage of companies surveyed spoke of identification, selection and due diligence on NGOs and the absence of robust tracking process as biggest challenges in CSR project undertakings.
·       Education forms the major chunk of CSR spend: About half the companies interviewed have spent more than 60-70% of their CSR spend in education initiatives and the remaining half spend between 30-40% of their budget in education.
Shrikant Sinha, CEO, NASSCOM Foundation, said, “The social landscape of the country is changing for good and the CSR is proving to be a much needed catalyst. India Inc. in its third year of the CSR mandate, has started to show signs of maturity towards its CSR spends and larger number of companies are willing to work towards sustainable goals and create a more developed society around them.”

The event saw over 300 CEOs, CXOs, CSR Heads, HR Heads of the top most companies from across various industries with the NGO Leads, Government officials, thought leaders, Tech4Good champions, social innovators come under one roof to discuss and create collaborative and innovative ways of fulfilling the most important Social Development Goals for India like education, skills, health, environment and help create a roadmap to a new, developed India.

In his statement for the event, Ajay Kumar, Additional Secretary, MeitY, said, “We are entering into the new digital economy in India. Benefits from Government are no longer received from local Government office but through DBT. 325 million people benefitted so far. Government services have grown nearly 100%. Farmers have opportunity  to sell their produce directly in a National market through eNAM (National Agricultural Market) portal. eCommerce is increasingly becoming alternative mode of purchasing by common man. Digital payments is the net big transformation. I urge Nasscom Foundation and its members to continue the good work in ensuring that ‘No Man Left Behind’ in this digital transformation of India.

The CLC which started primarily as an IT-BPM industry specific CSR conference, has widened its approach and has come out to help companies from across various industries in fulfilling their CSR goals in a meaningful way. This year’s CLC hosted the leadership from Manufacturing companies like Dell; Banking and Financial services firms like UBS, HSBC, HDFC, Duetsche Bank, Wells Fargo and Fidelity; Healthcare and Pharma companies like Cipla and Lupin; Steel, Energy and Infrastructure companies like JSW and Essar; Insurance companies like All State, Retail companies like Target; Telecom and VOIPcompanies like Vodafone and Avaya; Education domain companies like Ellucian and 4 C Learning; Engineering and R&D companies like CISCO, Intel and Aricent and IT-BPM companies like Wipro, Mindtree, MpHASIS, Accenture, Sonata Software, Hinduja Global Solutions and Thomson Reuters among others.  

Through its unique Impact walls and Networking spaces, the CSR Leadership Conference also provided a opportunity to NGOs like Akshay Patra, Humana People to People India, Magic Bus, Dream a dream, Enable India, Samarthanam, SVP India, CFBT and many others, to showcase their work to the corporates and connect at a programmatic level. 

Ministry of Power & Swiss Government Sign MoU for Joint Building Energy Efficiency Project

Dr. Andreas Baum, Ambassador of Switzerland to India, and Raj Pal, Economic Adviser, MoP, Government of India, have inked the pact to extend the Indo-Swiss Building Energy Efficiency Project (BEEP) by five years, based on successes achieved by the project in its first phase. 

A Memorandum of Understanding (MoU) had been signed between the Governments of India and Switzerland for a joint project on energy efficiency of buildings in November 2011, for a duration of five years. The objective of the collaboration has been to reduce the overall energy consumed in buildings through sharing of best practices between the two countries in energy efficient design, construction and technologies. The Bureau of Energy Efficiency (BEE) and the Swiss Agency for Development and Cooperation (SDC) were designated as implementing agencies for the project. Based on the excellent results achieved by the partnership, both governments have jointly decided to extend the MoU to November 2021.

Speaking on this milestone, the Ambassador said, “We are delighted on the extension of the MoU with India’s Power Ministry for cooperation in energy efficiency of buildings. Switzerland and India have been steady partners in progress – in fact, SDC’s contribution in this partnership spans more than five decades. Since 2011, SDC’s India programme has focused specifically on the issue of climate change mitigation and adaptation. Towards this end, the extension of the MoU today renews our collective vision in achieving India’s energy efficiency goals.”

Shri Raj Pal affirmed the Ambassador’s statement, saying, “With rapid economic growth, the demand for energy services will only increase in India. The Government is promoting greater use of renewable energy and more efficient demand management through innovative policy measures. I am glad that the Ministry along with SDC has taken this initiative dedicated to delivering results in achieving energy efficiency goals. Based on the excellent results of the Indo-Swiss collaboration, we jointly decided to continue collaborating on this important matter for another five years.”

BEEP’s follow-up phase (2017 – 2021) will continue to hold integrated building design workshops with public and private builders; provide technical assistance in developing innovative building technologies; develop regulatory instruments, guidelines and tools for the design of energy efficient buildings; and disseminate knowledge products. The focus of the phase will be on outreach and mainstreaming the outputs of the previous phase in order to achieve a larger impact on the reduction in energy consumption in buildings. This will support BEE’s efforts in mainstreaming energy-efficient building design and in developing energy-efficient building technologies with a potential for mass applications.

The extended MoU will be exchanged between the two governments at the international conference – Energy Efficient Building Design: Experiences and Way Forward, on November 28, 2016. The three-day international conference that will showcase and discuss the results and experiences from BEEP’s first phase, will bring together 200 building energy experts from both India and overseas to exchange knowledge and experience on some of the key aspects of building energy efficiency.

Global Threat Index Shows Malware Attacks are on the Alarming Rise

Check Point Software Technologies Ltd. has revealed the number of malware attacks increased in October, as the company released its monthly Global Threat Index, a ranking of the most prevalent malware families attacking organizations’ networks.

Check Point’s Threat Intelligence Research Team found that both the number of active malware families and number of attacks increased by 5% during the period, pushing the number of attacks on business networks to near peak levels, as seen earlier this year. Locky ransomware attacks continued to rise, moving it up from third to second place, while the Zeus banking Trojan moved up two spots, returning it to the top three. 

“Attackers want to be as stealthy as possible to reduce the chance they will be detected. Thus, business can no longer continue to operate a traditional security model. To fight these growing threats, enterprises needs intelligent next generation threat prevention solutions.” said Bhaskar Bakthavatsalu, Managing Director, Check Point, India & SAARC, “Business should look towards implementing prevention based security initiatives so as to provide a healthy cyber security system. A prevention based approach helps identify both known and unknown threats and stop them real time.” he added.

The reason for Locky’s continued growth is the constant variation and expansion of its distribution mechanism, which is primarily through spams emails. Its creators are continually changing the type of files used for downloading the ransomware, including doc, xls and wsffiles, as well as making significant structural changes to the spam emails. The actual ransomware itself is nothing exceptional, but cybercriminals are investing a lot of time into maximizing the number of machines that become infected by it. For the seventh consecutive month, HummingBadan android malware that establishes a persistent root kit to carry out an array of malicious purposes, remained the most common malware used to attack mobile devices.

Once again Conficker retained its first place position as the world’s most prevalent malware, responsible for17% of recognized attacks. Both second placed Locky, which only started its distribution in February of this year, and third placed Zeus, were responsible for 5% of known attacks.

·         ↔ Conficker– Worm that allows remote operations and malware download. The infected machine is controlled by a bot-net, which contacts its Command & Control server to receive instructions.

·         ↑ Locky– Ransomware, which started its distribution in February 2016, and spreads mainly through spam emails containing a downloader disguised as a Word or Zip file attachment, which then downloads and installs the malware that encrypts the user files.

·         ↑ Zeus - Trojan that targets Windows platforms and is often used to steal banking information by man-in-the-browser keystroke logging and form grabbing.

Mobile malware families continued to pose a significant threat to businesses, with 15 of the top 200 malware families targeting mobile devices. The three most common mobile families were:

·         ↔ HummingBad– Android malware that establishes a persistent rootkit on the device, installs fraudulent applications and enables additional malicious activity such as installing a key-logger, stealing credentials and bypassing encrypted email containers used by enterprises.

·         ↔ Triada– Modular Backdoor for Android which grants super-user privileges to downloaded malware, as helps it to get embedded into system processes. Triada has also been seen spoofing URLs loaded in the browser.

·         ↑ XcodeGhost– A compromised version of the iOS developer platform, Xcode. This unofficial version of Xcode was altered so that it injects malicious code into any app that was developed and compiled using it. The injected code sends app information to a Command &Control server, allowing the infected app to read the device clipboard.

Nathan Shuchami, Head of Threat Prevention at Check Point explained, “With the number of attacks and malware families increasing, the scale of the challenge organizations face in ensuring their networks remain secure is tremendous. The fact the top ten malware remained virtually the same as September suggests that cybercriminals have enjoyed a considerable amount of success with these attack methods, signaling to organizations that they need to proactively respond to protect their critical business assets. It is particularly concerning that a malware family as established and well known as Conficker is so effective, suggesting that organizations aren’t using the latest, multi-layered defenses.”

“To protect themselves, organizations must take a comprehensive approach and have advanced threat prevention measures on networks, endpoints and mobile devices to stop malware at the pre-infection stage, such as Check Point’s SandBlast Zero-Day Protection and Mobile Threat Prevention solutions, to ensure that they are adequately safeguarded from the latest threats,” added Shuchami.

Check Point’s threat index is based on threat intelligence drawn from its Threat Cloud World Cyber Threat Map, which tracks how and where cyberattacks are taking place worldwide in real time. The Threat Map is powered by Check Point’s ThreatCloud intelligence, the largest collaborative network to fight cybercrime, which delivers threat data and attack trends from a global network of threat sensors. The ThreatCloud database holds over 250 million addresses analyzed for bot discovery, over 11 million malware signatures and over 5.5 million infected websites, and identifies millions of malware types daily.

Indian Companies are Investing 70% of CSR Funds on Education

Nasscom Foundation, in its yet-to-be-released report said that a substantial number of companies have spent more than 60-70% of their CSR spend in education initiatives.

"Education forms the major chunk of CSR spend: A substantial number of companies interviewed have spent more than 60-70% of their CSR spend in education initiatives, and the remaining half spend between 30-40% of their budget in education," the report, to be released shortly at a different event said the report.

Nasscom Foundation at its flagship event, The CSR Leadership Conference (CLC), also announced that the industry had widely accepted the 2% CSR rule with a trend of more and more companies coming out openly to declare 100% utilisation of their CSR money for 2015-16.

"The social landscape of the country is changing for good and the CSR is proving to be a much-needed catalyst. India Inc in its third year of the CSR mandate, has started to show signs of maturity towards its CSR spends, and larger number of companies are willing to work towards sustainable goals and create a more developed society around them," said Nasscom Foundation CEO Shrikant Sinha.

The Conference announced that the industry had widely accepted the 2% CSR rule with a trend of more and more companies coming out openly to declare 100% plus utilisation of their CSR money for 2015-16.

Monday, November 21, 2016

IIID Holds Design Yatra, Competitions, Motorcycle Rally in Bengaluru



The Institute of Indian Interior Designers (IIID), Bangalore Chapter organized a Design Yatra – Talking Design to the Masses at the Taj Westend in the city on November 19, 2016. As per the initiative, the institute organized Design Interventions at a slum in Vyalikaval and among other initiatives also flagged off a motorcycle rally to Nandi Hills.

Speaking to the media, Shymala Prabhu, Conveynor of IIID, Bangalore Chapter says, “We have been doing this initiative for the last few years. Our chapter also flagged off a Nano car rally to Goa covering the length and breadth of the country. Also as per the Design Intervention visited a slum in Vyalikaval to design a plot of 10x7 feet for the project. Besides also held several roadshows at colleges and the star attraction was the presentation by nationally-renowned architect A.R. Habeeb Khan.

Infact, the Nano car rally was flagged off from Indore in February, the year-long yatra will cover 15,000 km and reached Bangalore from Kochi on November 19, 2016 as part of the celebration. The rally will again travel on to Mangalore and Manipal before reaching Goa for the next chapter to take forward.

Similarly, a bike ride was among the many events marking the 15-day social and design extravaganza which aims to take design to the masses. Other events included panel discussions with eminent architects and citizens, heritage walks across the city, and a series of student competitions for various social initiatives.

As per the schedule, IIID also held a motorcycle rally for its members on November 20 from Vidhana Soudha  to Nandi Hills. The bikers rode to a century-old heritage temple at the foothills of Nandi Hills on Sunday as part of the Bengaluru leg of Design Yatra, organized by the IIID.  Most of the bikers were architect members from IIID. 

Italian MV Augusta Unveils Limited Edition Superbikes in Bengaluru



The powerful engines from the high-end motorcycles on the roads has just made the roaring sound on the Indian roads louder. Over the years the number of luxury motorcycles being sold in India has witnessed a three-fold increase, as per SIAM data.  The arrival of new players like MV Augusta has added fillip to the Rs 13,000 crore market. The Italian manufacturer has unveiled four superbikes including the limited edition F3 800 RC AMG in Bengaluru.

Ajinkya Firodia, Managing Director of MV Agusta India says, "Bangalore figures among the top three Indian markets besides Delhi and Mumbai and have opened our third showroom here. The market for superbikes is growing at 18% per annum and looking at the trends have unveiled MV Agusta, the most premium motorcycle brand in the world and its motorcycles are designed by legends like Massimo Tamburini."

MV Agusta India has announced its official entry in South India via an exclusive showroom in Bangalore. MV Agusta unveiled F3 800 RC (Reparto Corse), priced at Rs 19.73 lakh (ex-showroom, Pune).


The company also displayed its range of superbikes − the F4, F3 and Brutale 1090 −which will now be available at its third ‘Motoroyale’ dealership in Bangalore after flourishing showrooms in Pune and Ahmedabad .

Motoroyale is Kinetic Group’s chain of high-end motorcycle stores with bikes sourced from some of the leading two-wheeler brands in the world. The showroom will operate as ‘MVAgusta Bangalore’ under the ‘Friendly Motorcycles’ chain.

Firodia says, "As we are aggressive on our targets, by the end of December, we are planning to sell 400 vehicles. Our eventual target is to reach 600-800 units for only MV Agusta in India.”

The company has sold 70 bikes in Pune and Ahmedabad since inception in May, Firodia said adding that our target for Bengaluru is about 60-70 vehicles every year.


Firodia says, “After receiving an overwhelming response for our Pune and Ahmedabad showrooms, we are excited to launch our third showroom in Bangalore and also unveil our limited edition model; F3 800 RC. MV Agusta is the most premium motorcycle brand in the country and its motorcycles are designed by legends like Massimo Tamburini. Owning a MV is a dream for all bike enthusiasts, and in that sense Bangalore becomes a highly important market for us – being one of the biggest super biking market in India.”

Firodia goes on to the add that this excitement we bring in the last 9 AMG branded F3 800 RC’s to India; The F3 800 RC is truly a collector’s edition; as it offers not only an unparalleled blend of power, performance and handling, but each motorcycle is autographed by Jules Cluzel and Lorenzo Zanetti; and comes with a co-branding with MV Agusta’s partners, AMG (the high performance brand of Mercedes Benz).  Apart from F3, we are proud to show the in line 4 cylinders, the Brutale 1090 & the F4, considered as the most beautiful bike in the world. 

Raghu Chaitanya NayakDealer, MV Agusta Bangalore said, “We are very happy to open the first Motoroyale dealership In South India.  Our group has immense expertise in automobiles and luxury automobiles, and MV Agusta is the most exotic motorcycle manufacturer in the world.  Coupled with Kinetic’s experience, we are all set to make automobile history here and I invite all of you at our world class facility on Lavelle road.”

Following Bangalore, Motoroyale dealerships will soon be inaugurated in Chennai, Delhi and Mumbai. Motoroyale showrooms will focus on sales, service, spares and after sales support for MV Agusta customers in India. MV Agusta India Pvt. Ltd. has the exclusive distribution rights for all MV Agusta motorcycles in India, Bangladesh and Sri Lanka. 

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