SILICON VILLAGE

Wednesday, December 7, 2016

Cashless Travel Carnival Propels Offline Travel Bookers to Come Online


In line with its strategy to catalyze shift from offline to online and keeping the recent development (demonetization) in consideration, MakeMyTrip, India’s leading travel company today launched a special cashless travel sale ‘The Cashless Travel Carnival’.The sale, scheduled to be held from Tuesday, 06 December 2016 – Thursday, 08 December 2016, focuses on the upcoming high travel season and provides jaw-dropping offers and attractive discounts across flights, hotels and holiday packages across platforms – desktop, mobile app and m-site. With the aim to provide the widest range of travel options at best prices, MakeMyTrip has partnered with Axis Bank and Citibank as exclusive banking partners for this event

Commenting on the launch of the sale, Rajesh Magow, Co-Founder and CEO-India, MakeMyTrip said, “As a company we have been focused on driving customers to shift from offline to online for their travel bookings. In line with the recent demonetization drive, we have designed this three-day long event to help customers realize the benefits and convenience associated with making bookings online. We are thankful to all our partners joining us in rolling out this mega travel carnival.  

He further added, “With over 27.5 million downloads till date, our app is the most widely used travel app in India and we are strongly focused on strengthening our mobile technology and have been constantly enhancing our systems to offer a seamless booking experience to our customers. We look forward to a positive response and constructive feedback from our customers.”

Given the underpenetrated and fragmented nature of online accommodation segment in the country especially hotels where online penetration currently stands at around 14%, The Cashless Travel Carnival offers lucrative deals on online bookings panning a wide range of hotel properties across the country.

Led by aggressive integrated offline and online marketing campaign, The Cashless Travel Carnival has been built on strong partnership alliances & exclusive supplier participation including Taj Hotels Resorts and Palaces, Amazing Thailand, Air France, KLM, Malaysia Airlines, Qatar Airways, Mailndo Air, Turkish Air, Ginger Hotels, Country Inn and Suites, Lemon Tree Hotels, Sarovar Hotels and Resorts, The Lalit, Sterling Holidays, Neemrana Hotels, Pride Hotels and Resorts, Citrus Hotels, Keys Hotels, Bookmyshow, Croma, Myntra and Ola among others.

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