SILICON VILLAGE

Thursday, October 13, 2016

Wyde Unveils New Corporate Brand Identity With New Logo



Mphasis Wyde, a leading international provider of policy administration solutions, unveiled its new corporate brand – including a vibrant new logo that is reflective of its broad capabilities, innovative ideas and its evolution and position as one of the leading software and solutions provider in the Insurance industry.

 The insurance industry today is no exception to the consumer expectations that come with the digital age. Customers now expect effortless insurance in contrast to the complex, human assisted experience of yesteryears. The accelerating pace of these and other significant changes such as rich interactive front office, digitalized core business processes, intelligent and predictive analytics, stretching it further to IoT, Machine Learning, Robotic Process Automation (RPA) etc. are changing the way insurance industry executes its business processes. This has led Wyde to realign its focus & position and sharpen its strategy.  To reflect this transformation in its business, Wyde is rebranding and is unveiling its new brand identity today.

Wyde’s flagship product Wynsure, is going beyond just a policy administration software to Digitalized Back Office, Front Office and Surround Services to help their customers lead business transformation in the insurance industry. Wynsure’s modern Front Office combined with their proven core Back Office will accelerate seamless distribution across all digital and assisted channels. This will truly become business transformative and be the leading edge technology for the Group Life and Voluntary Benefits, Individual Life and Credit Protection lines of business.

“Keeping our mantra ‘We Make Insurance Effortless’ in mind, we are launching a new Wyde to bring in highly specialized talent and cutting edge solutions in our areas of specialization,” said Rajesh Makhija, Chief Executive Officer, Wyde. “This is a significant landmark for Wyde and a reflection of our willingness to evolve and invest in this changing market place. Technology Solutions for the insurance market of the future will look radically different; success would require intense customer focus, specialization, tighter collaboration with partners & alliances, and highly valued global talent. Cloud based and Business Transaction as a Service delivery mechanisms are becoming mainstream and we have already seen initial success with our clients.” he added.

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