Wednesday, October 12, 2016
Royal Salute Celebrates Royal Feasts With New Artistic Gift Pack
Royal Salute, the exceptionally crafted and aged Scotch whisky, has unveiled the first in a new range of limited edition gift packs that bring to life the unique heritage and rituals which were there to celebrate unity and peace between the British and French crowns in 1520. The pack that has been launched in October 2016 contains a bottle of Royal Salute 21 Year Old and, under the guidance of British designer Tom Lane, illustrates the feast of the Field of the Cloth of Gold.
Raja Banerji, Assistant Vice President, Marketing, Pernod Ricard India, said: Royal Salute is a brand that exudes refined luxury and rich traditions. The Royal Salute limited edition festive pack has been handcrafted to artistically present the splendid legacy of Royal Salute which is appreciated by the connoisseurs of the modern world. The unique design element of this pack in the form of “The Field of the Cloth of Gold” is an expression of the sheer prestige which is meant for those who appreciate the finer things in life.
Tom Lane is one of Britain’s foremost calligraphy artists and illustrators, with over a decade of experience in the industry. His work is instantly recognisable, encompassing intricate pack designs and playful typographic posters. Tom took inspiration from the rich awnings at the site of a historic meeting held in 1520 between the kings of England and France. The royal feast is still remembered for the rich gifts and temporary palaces that were built of such glittering wealth that the site was dubbed ‘the field of the cloth of gold’.
Royal Salute’s signature whisky – Royal Salute 21 Year Old – is held within the gift pack, alongside a fine crystal glass which further adds to its Ultimacy. Created to celebrate the 21-gun salute – a tradition of firing guns for special royal occassions – the product combines rare malt and grain whiskies aged for a minimum of 21 years, giving connoisseurs a complex and sophisticated drinking experience.
Tom Lane said of the collaboration: “The visual history of the British royal family is a superbly rich hoard, from which it was a joy to seek inspiration for Royal Salute’s new limited edition gift pack. The Royal Salute partnership was an extremely rewarding project, giving me complete creative freedom and allowing me to produce a design which I’m proud to see all over the world.”
Peter Moore, Prestige Brand Director at Chivas Brothers, commented: “The new Royal Salute festive gift pack continues our brand’s celebration of the British culture and heritage, whose values have been intrinsic to Royal Salute since its foundation in 1953. The new series will give collectors the opportunity to enjoy our shared heritage, through an exploration of historic royal banquets, of which The Field of the Cloth of Gold is surely the most renowned.”