Friday, September 30, 2016
OPPO Replaces Apple to Top 2 in Terms of Sales Value: GKF Report
OPPO Mobiles, an evolving global technology brand, has for the very first time overtaken Apple to reserve a spot for itself in the Top 2smartphones in India by value in August 2016 as per GFK data. The brand has also clocked in a growth of 16% in comparison to the previous month.
This feat comes right after the launch of the Selfie Expert OPPO F1s in August. The Selfie Expert F1s came with a 16MP front camera and Beautify function apart from a 0.22s lightning fast fingerprint unlock and good battery endurance - a combination of powerful features desired by the young Indian consumers.
Sky Li, OPPO Global VP, MD of International Mobile Business and President of OPPO India,said, “India is a priority market for us. We have caught the trend that users, especially young generations like taking photos and selfies by phones. That’s why we have invested a lot in offering the consumers high quality camera phones with a strong focus on front camera. Going forward we will continue investing inphotography technology, design and offering the best consumer experience.”
Besides providing high quality products, OPPO’s fast growth can also be attributed to the aggressive expansion of offline channel strategy and successful marketing campaigns targeted towards reaching out the young consumers. In the Indian market, OPPO has been expanding its offline presence by targeting 35,000 Point of Sales and 180 after sales service centres for giving its consumers a better experience.