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Friday, September 30, 2016

'Acadmix' - World-Class Academic e-Bookstore for Learners in India


In keeping with its commitment to offer high-quality learning material to students, Pearson, the world’s leading learning company today launched a world-class academic ebookstore - Acadmix - for Indian learners.

Having a comprehensive repository of over 10,000 national and international academic e-books, Acadmix offers world-class multi-publisher content to address the requirements of learners in the classroom. The integrated platform offers a one-stop solution to learners for all their academic needs including content from Pearson and other top publishers such as Arihant, Laxmi Publications, Nirali, IB Library among others.

The platform provides learning content across various subject areas, such as K-12, Engineering, Business and Economics, Competitive Examinations, Computer Science, Medical Sciences, Professional & Trade, Nursing & Healthcare and Sciences.

In addition to providing perfect fidelity to the printed text books, Acadmix provides ‘Learning on the Go’ by enabling access through desktops, laptops and smartphones (IOS/Android/ Windows).  Acadmix offers multiple features for the ease of learners, such as:

-        Personalised login with features like bookmarks, highlights and notes
-        Personal bookshelf display for each user, which contains all the subscribed eBooks in an easy-to-find thumbnail view
-        Ease of readability through analogous layout and design, intuitive navigation,enhanced searchability and personalised two-color highlighting among others
-        Cross-references and hotspot links to easily locate the various elements of the text
-        Online and offline reading to enable continues learning even without an internet connection

Announcing the launch of Acadmix, Vikas Singh, Business Head and Vice President, Pearson India said, “With technological advancements and globalisation, the world has become a connected classroom today.  Learners from around the world are increasingly embracing the use of digital platforms, particularly e-books to acquire learning. Being the world’s largest learning organisation, Pearson understands the evolving needs of learners and accordingly has introduced an innovative learning model that brings world-class content from renowned national and international publishers to a common integrated platform. We are confident that Acadmix will ensure continuous learning even beyond the four walls of the classroom.”

The potential of the platform is reflective in the phenomenal response received from top-league institutes during the pilot phase. Some of those are IIM Rachi, IIM Lucknow, IIM Calcutta, IIM Shilong, IIM Kozikote, Xavier School of Management, National Institute of Technology and Symbiosis Centre for Distance Learning among others.

Commenting on the usefulness of the platform, Ajith Kumar J, Professor (Production, Operation and Decision Sciences), XLRI Xavier School of Management, said, “Pearson's eBooks are really valuable resources for anyone looking to get instant access to courseware power-packed with features that facilitate teaching and learning.”

“Pearson's e-Book gives students a handy alternative of carrying a print book, as they can be downloaded in devices. As a faculty, I am able to recommend an international edition & it was made available instantly. Pearson's initiative of e-book is truly commendable.” said Arindam Mukherjee, IIM-Ranchi.

As per the "Nielsen India Book Market Report 2015: Understanding the India Book Market", the Indian book market is expected to touch Rs 739 billion by 2020. An increase in internet penetration and reach of electronic devices is expected to significantly contribute towards the growth of digital publishing market as well. This is reflective of tremendous growth opportunities in the segment. 

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