Tinder,
a leading popular app for meeting new people, has announced the availability of
Tinder Social in the United States, India, United Kingdom and other select
markets.
Tinder Social is a new feature that enables users to create
groups, meet new people and plan activities together. Using Tinder Social,
connections can be made in the same way they are in the real world: with groups
of friends, sharing common interests and in-person experiences.
The feature was first test-launched in Australia, and Tinder
found that users were looking for the same thing: a feature to help plan
their night, get a crowd together, check out new places, try new things,
hang with friends and make new connections. So far, Tinder users in Australia
have organized pub crawls, attended concerts and more.
“Tinder Social is designed to make it as easy as possible
to plan your night, get out into the real world and meet new people. The
new feature takes the Tinder experience to a new level, offering our users more
ways to expand their social circles and interact with potential matches,” said
Sean Rad, CEO and co-founder of Tinder. “We believe it’s the ultimate tool for
planning your next adventure.”
Reinforcing Tinder’s commitment to increased growth and user
engagement in India, Taru Kapoor, Head – India for Tinder, said, “We’re excited
to bring Tinder Social to India – this feature offers a simple, fun way for our
users to continue seeking new experiences and forging meaningful connections.”
India is Tinder’s largest market in Asia and among the top 5
fastest growing markets globally.
How it works
After updating the app, Tinder users can choose to “unlock”
Tinder Social to gain access to the feature. To get started, users can create a
group by selecting 1-3 friends who have also chosen to opt-in. Once a group is
formed, members can assign a status to their group, choosing from a variety of
suggested activities like “Going to a concert tonight,” “Girl’s
night out,” “Comedy Night,” “Sunday Funday” or “Happy Hour, anyone?”
Tinder users can toggle Tinder Social ON and OFF by accessing their settings
in-app at anytime.
If a group member of both groups swipes right, it’s a match --
the groups combine and members can chat with each other until the conversation
thread expires at noon the following day (in the time zone of the
group creator). Users who would prefer not to be added to groups can opt out of
Tinder Social through their settings and will not appear on their friends'
lists.
Additional Details
● Users can only belong to one group at a time
● Any member in the group can add a group status that is visible
to everyone in the group, everyone who comes across their group profile, and
everyone they match with
● The person who creates a group can choose to ‘End Group’ – which
expires the group
● A user may leave/un-match with a group at any time. If everyone
leaves the group except its creator, the group expires
● A group match expires at noon
the next day (or when the group is ended)
● Starting today, Tinder Social
is available to Tinder users in the US, UK, Canada, Australia, New Zealand and
India.
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