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Tuesday, June 21, 2016

Oracle’s ISVs Gain New Revenue Opportunities through Oracle Cloud Marketplace


The conversion to the cloud is one of the most significant IT transformations in history. IDC predicts that by 2018, at least half of IT spending will be cloud based. To help customers transition to the cloud with proven enterprise applications, while accelerating time-to-market for partners, Oracle PartnerNetwork (OPN) has unveiled Oracle Cloud Platform Ready for Independent Software Vendors (ISVs).

The new offering enables ISV partners to quickly register and publish their Oracle Cloud-compatible applications on the Oracle Cloud Marketplace, allowing them to fast-track new business opportunities in the cloud.  

“Any new product we develop will go to the Oracle Cloud Marketplace first. We envision in the future that most of our customers will research, validate and request our solutions directly from the Oracle Cloud Marketplace,” said Charles Farnell, CEO, Ventureforth.

Oracle Cloud Platform Ready provides OPN members at Silver level or higher, a simple way to create an initial application listing on Oracle Cloud Marketplace in the Platform and Infrastructure sections in mere minutes. Any partner application that supports an Oracle Cloud compatible operating system or technology product can run on Oracle Cloud without the need for rewrite, and at no additional cost. To speed time-to-market, partners can quickly request access to Oracle Cloud Specialists and other technical resources directly from the Oracle Cloud Platform Ready registration. Additionally, ISVs with an Oracle Cloud Marketplace listing are eligible for the Oracle Cloud ISV Partner of the Year award and may apply for OPN Cloud Standard program benefits, including easy access to Oracle Cloud development and test environments.

“Oracle's Cloud Specialist team provided in-depth technical support during our proof of concept testing that allowed us to create automated deployment scenarios quickly and efficiently,” said Brent Rhymes, Executive Vice President Enterprise Sales & Marketing, Synacor/Zimbra. “Managed Service Providers can create new business opportunities by becoming a Zimbra Hosting Provider in the Oracle Cloud, while customers can deploy and manage their own collaboration solution within minutes. In each case, the flexibility of Zimbra plus the Oracle Cloud means users can start small and grow, or start big and get bigger.” 

In addition to quick access to Oracle Cloud Marketplace and development resources, partners engaging in the new offering will have the benefit of being able to reach Oracle’s expansive customer base, field sales, 25,000 global partners and 15 million developers through enhanced marketing and promotion efforts.


“The cloud represents a huge opportunity for our ISV partner community,” said Dan Miller, Senior Vice President of ISV, OEM and Java Sales, Oracle. “Through the Oracle Cloud Marketplace, and joint initiatives like Oracle Cloud Platform Ready, we are enabling ISV partners to focus more on their unique innovation, while leveraging the Oracle Cloud to get their solutions in front of a broad market of potential users quickly and at scale.”

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