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Wednesday, March 16, 2016

Northstar APP Now Helps Safer Travel for School Children in Hyderabad


Magnasoft announced the launch of Northstar, a comprehensive child safety platform in Hyderabad. Magnasoft is a technology products company building cutting edge technology in smart wearable’s, mobile, IoT & cloud services were present during the launch.

Northstar, the first product offering of Magnasoft, is an integrated platform that protects children while they commute to, and from school. A web application designed specifically for schools empowers the school authorities to manage their transport related information, monitor their fleet and children in real time and take immediate action in case of any incidents. Northstar also has an App for Parents to locate and view their child’s journey in real time.

The launch witnessed the presence of Bobbie H.Kalra, CEO and Shyam Ramamurthy, CPO and CTO, both Co-Founders of the Magnasoft Products Business, including Northstar.

The Northstar safety platform integrates GPS and non-GPS locationing, video surveillance, and RFID technologies to facilitate school bus and child monitoring, school bus video surveillance, student attendance management, driver behavior analysis amongst others. Northstar provides a clean, simple and sophisticated mobile experience for parents on iOS and Android.  It provides a powerful web application and dashboard for schools to manage all of their transport information in a simple and reliable manner. Magnasoft runs a dedicated Command Center that ensures constant monitoring of bus fleets in case of exigencies. Northstar has already become the platform of choice for over 200 schools and 4,00,000 parents across India.

“Northstar is the #1 in-transit child safety SaaS platform in India that provides reliable and sophisticated web and mobile experiences to schools, parents and transport administrators. Today, we are proud to present the new Northstar, the third generation of the product since launch. It helps schools in managing their transport functions, reduces their overheads and keep a watchful eye on their children. With the Northstar Parent App, parents can track their child’s journey in real time. Northstar is the only platform that offers driver training and a sophisticated driver merit system to measure and incentivize good driving.” said Bobbie H Kalra, Co-Founder and CEO

“Northstar leverages cutting edge technology to capture millions of events across dozens of parameters to monitor, analyze and report in real-time, children and bus status, route adherence, transportation safety, driver behavior and aggregate reports.  We have brought together schools, drivers and parents, thereby creating a safe ecosystem for children.” said Shyam, Co-Founder and CPO/CTO.

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