Magnasoft
has unveiled a comprehensive child safety platform, Northstar. Northstar is an
integrated platform that protects children while they commute to, and from
school. A web application designed specifically for schools empowers the school
authorities to manage their transport related information, monitor their fleet
and children in real time and take immediate action in case of any incidents.
Northstar also has an App for Parents to locate and view their child’s journey
in real time.
The
launch witnessed the presence of Dr. Dakshayini Kanna, Principal - Harvest
International School along with Bobbie H.Kalra, CEO and Shyam Ramamurthy, CPO
& CTO, both Co-Founders of the Magnasoft Products Business including
Northstar.
The
Northstar safety platform integrates GPS and non-GPS locationing, video
surveillance, and RFID technologies to facilitate school bus and child
monitoring, school bus video surveillance, student attendance management,
driver behaviour analysis amongst others. Northstar provides a clean, simple
and sophisticated mobile experience for parents on iOS and Android. It
provides a powerful web application and dashboard for schools to manage all of
their transport information in a simple and reliable manner. Magnasoft runs a
dedicated Command Center that ensures constant monitoring of bus fleets in case
of exigencies. Northstar has already become the platform of choice for over 200
schools and 4, 00,000 parents across India.
“Northstar
is the #1 in-transit child safety SaaS platform in India that provides reliable
and sophisticated web and mobile experiences to schools, parents and transport
administrators. Today, we are proud to present the new Northstar, the third
generation of the product since launch. It helps schools in managing their
transport functions, reduces their overheads and keep a watchful eye on their
children. With the Northstar Parent App, parents can track their child’s
journey in real time. Northstar is the only platform that offers driver
training and a sophisticated driver merit system to measure and incentivize
good driving.” said Bobbie H Kalra, Co-Founder and CEO.
“Northstar
leverages cutting edge technology to capture millions of events across dozens
of parameters to monitor, analyse and report in real-time, children and bus
status, route adherence, transportation safety, driver behaviour and aggregate
reports. We have brought together schools, drivers and parents, thereby
creating a safe ecosystem for children.” said Shyam, Co-Founder and CPO/CTO.
Harvest International School, Bangalore
was one of the first schools to come on board the new Northstar platform.
Dr. Dakshayini Kanna, Principal at Harvest said, “At Harvest, we believe that
safety of our children is of paramount importance. After scouting the market
for safety solutions, we chose Northstar for their singular focus on child
safety. I wish Northstar all the best in all their future endeavours.”
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