Wednesday, February 24, 2016
LeEco & Akshaya Patra Partner for Providing Midday Meal to Childrens’
In a gesture befitting a socially conscious corporate, LeEco, the internet and technology conglomerate joins hands with Akshaya Patra to support a mid-day meal for two children for every Le Superphone sold (Le 1s and Le Max) on LeEco Day on Feb 25, 2016. The initiative is part of a program that helps Akshaya Patra feed over a million children, who have the zeal to learn and the potential to contribute to India’s social and economic development.
LeEco, which recently entered the Indian market has become consumers’ favourite brand in a short span of time. Having created a flurry of industry records with its Le Superphones, the corporate’s LeEco Day with its bounty of benefits and offers worth Rs. 8 crores, is touted as one of the largest and most attractive shopping carnivals organized by a smartphone brand. In a highly laudable gesture, the corporate has chosen to return in some measure the love and appreciation LeEco has received from Indian consumers by supporting the well known Akshaya Patra mid-day meal initiative.
Commenting on this initiative, Mr. Atul Jain, COO Smart Electronics Business, LeEco said, “LeEco’s core values as a company includes associating ourselves with social causes that help sustainable development of the communities where we operate. We are proud to associate ourselves with Akshaya Patra Foundation that supports children and provides a basic necessity that helps them in their schooling. We are also pleased to add that employees of LeEco have volunteered to be part of this meal initiative. The mission of The Akshaya Patra Foundation is to reach 5 million children by 2020 and we hope to continue our association to help them cross this goal.”
LeEco Day is marked by several unique initiatives. The senior management of the company plans to personally undertake the delivery of the Superphones to first few customers across the 4 cities of – Delhi, Mumbai, Bangalore and Hyderabad. This is being planned as part of LeEco’s consumer-connect policy which has been integral to the unprecedented success the company has had in such a short period in the Indian market.