To help CDOs and other business leaders meet the needs of their organization and structure the office of the CDO appropriately, Gartner identified four value propositions for the office of the CDO.
"There's no one correct way to design a CDO office — its structure and strength depends on how it is used by the evolving organization," said Faria. "In Gartner's model, the organizational design depends on four possible ways to organize and exploit the benefits of data within the business." Figure 1 shows these four approaches.
- CDO Organization as an Engine Room: The office of the CDO delivers operational data services that are focused on the needs of the internal users. It succeeds by monitoring any data market developments and building expertise in data asset usage, information management and analytics.
- Everyone's CDO Organization: The office of the CDO focuses on the needs of the internal users. But there is a strong push for data assets to be used aggressively by business leaders and individual contributors to break through traditional perimeters of business, and to drive transformation and new digital business models across the organization.
- CDO Organization as a Business Service Provider: The office of the CDO delivers operational data services that are used by both internal and external users. The activities are expanded and integrated into a shared-service organization that runs like a business.
- CDO Organization Is the Business: Information is one of the explicit external offerings of the organization or is inseparable from the product line. The office of the CDO delivers internal and external data services that drive business transformation and differentiation.