Microsoft India has simplified cloud adoption for small and medium businesses (SMBs) further with the addition of Dynamics CRM Online under the Open Licensing programme. The availability of Dynamics CRM Online along with Office 365 and Azure through Open Licensing gives SMBs the opportunity to secure the benefits of cloud solutions with the help of a trusted local partner. With this announcement, all three large-scale public cloud offerings from Microsoft are now available under open licensing. This presents India’s SMBs with unmatched accessibility to the benefits of the latest technology while also presenting a significant business opportunity for Microsoft’s Partners.
SMBs will now have the ability to manage their customer relationships better using Microsoft’s enterprise-grade Dynamics CRM Online solution on a pay-per-use model. The solution provides SMBs with simple but powerful customer relationship management tools over the Internet. This helps individuals and teams improve sales, marketing, and customer care operations in their offices and in the field.
Dynamics CRM Online in Open Licensing will create new business models and opportunities for Microsoft’s partners, while helping SMBs build deeper engagement with their customers without the need for large capital expenditures traditionally required for enterprise-grade software. SMBs will be able to access customer insights anytime, anywhere and on any device by leveraging the cloud.
“Our 10,000-strong partner network in India has been instrumental in bringing the benefits of IT to SMBs. Availability of Microsoft Dynamics CRM Online under Open Licensing allows our partners to bring a powerful new tool to the market. In the process, our partners will get an opportunity to improve their top line while raising the profits of their customers through customer insights and management tools” said Meetul Patel, General Manager, Small and Midmarket Solutions & Partners, India.
Earlier customers could purchase CRM Online either directly from www.dynamics.microsoft or as part of an Enterprise Agreement (EA) with Microsoft. While these options would continue, SMBs are likely to leverage their existing partners to procure CRM Online. This new approach empowers partners with a compelling cloud product portfolio covering the most open Microsoft Azure platform, the world-leading Office 365 productivity service and CRM Online customer relationship management offering.