Wednesday, September 9, 2009

Highest software budget for 2009-10 comes from APJ firms

Asia Pacific companies plan to increase their software budgets by 4.4 percent on average in 2010, while overall IT budgets was expected to decline by 3.1 percent on average, according to the latest survey by Gartner. More organizations in Asia Pacific (38 percent) expect to increase their software budgets in 2010 than their overall IT budget (31 percent).

"For most organizations, the budgeting process happens once a year, but adjusting the IT budget is a continuous exercise that is driven by economic conditions and changes in the business," said Gartner Research Director Yanna Dharmasthira. "In the midst of economic volatility, hardware budget allocation remains the top priority in most countries, but software budgets are a real bright spot and continue to demonstrate a positive outlook, although more cautious when compared with last year's survey."

The survey showed that the average expected increase in software budget of 4.4 percent in Asia Pacific is higher than all other regions surveyed including Europe, Middle East and Africa (EMEA), North America and Latin America. India-based respondents are consistently the most optimistic, with the highest number of respondents intending to increase their IT budget in 2010 (42 percent), followed by China (32 percent). On the other hand, Malaysia-based respondents remain pessimistic, with the largest number of respondents intending to decrease their spending (52 percent), followed by Singapore (48 percent of respondents).

The respondents of this survey were asked whether they expected their 2010 IT budget to be below, the same or exceed their IT budget for 2009. Gartner surveyed 323 IT managers in Australia, Singapore, Malaysia, China, India and Hong Kong, as part of a worldwide survey of 982 respondents, to help business and IT managers compare their enterprise IT spending with peer organizations.

Software is expected to represent the second-largest portion of the IT budget in most countries, with the exception of India (where software and hardware spend are roughly equal) and Australia (where spending is notably higher on IT staff). India is the most aggressive with the highest software budget allocation (26.9 percent), followed by Singapore (25.8 percent), Malaysia (24.1 percent) and China (23.1 percent).

India is also the most optimistic in software spending, with the average expected change in software budget of plus 10 percent. Dharmasthira said that vendors should revisit their potential customer list, as they may have shifted in terms of geography, as well as market segments. "Software vendors should not only focus sales efforts on traditional hot spots such as India and China, but look at opportunities in mature markets too. The intentions to increase software budget have become more varied among different countries and organizations, presenting good opportunities in a mix of developed and emerging countries," said Dharmasthira.


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