Tuesday, August 25, 2009

New Booklet 3G from Nokia to take on Apple, Dell

Nokia started as a computer company in 1980's but sold the business in 1991 to focus on mobile phones. Now after two decades Nokia is all set to launch its booklet called "Booklet 3G" to broaden its product range to survive the tough competition in the declining mobile market.

Nokia is facing tough competition in the mobile market as many new players are now entering in the scene. Dell, Acer and Hewlett Packard (HP) are all interested to launch products in the mobile category. There are many speculations that Apple will soon be launching a tablet-type touch screen by next year. Nokia plans to take on these competitors in their own backyard with the launch of its Booklet 3G.

This booklet will mostly be mistaken for a netbook but it focuses on on-the-go networking. It is powered by a Windows operating system (not clear yet if it is Windows 7) and has a 10-inch color screen. It has both 3G and GPS functionality, as well as Bluetooth and Wi-Fi when there's a network available. It will also have access to Nokia Music store and Ovi maps. Nokia claims that the Booklet will run for 12 hours on a battery charge.

"A growing number of people want the computing power of a PC with the full benefits of mobility. Nokia has a long and rich heritage in mobility, and with the outstanding battery life, premium design and all-day, always-on connectivity, we will create something quite compelling," said Kai Oistamo, Nokia's Executive Vice-President for devices to Telegraph.

Nokia will mostly give further details about pricing early next month at Nokia World '09 in Stuttgart. It is expected that the booklet will be expensive and will be in the range of $700 to $1000.


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