Friday, August 28, 2009

Harley-Davidson to ride into India in 2009

US motorcycle maker Harley-Davidson is optimistic about a recovery in the US economy but would continue to tread carefully by adopting cost-saving measures, a senior official said on Thursday. Milwaukeebased Harley-Davidson also said it plans to start selling its motorcycles next year in India, the world’s secondlargest market for bikes.

It is betting on a rising middle class population in the world’s second-fastest growing major economy to create a demand for its large and powerful machines. Harley, whose bikes account for half of the motorcycle sales in the United States, has been hurt by a slowdown in its biggest market and last month reported a slump in second-quarter net profit and slashed its 2009 shipment forecast.


No comments:

Total Pageviews